Permission Marketing: The Type of Marketing Preferred by Consumers

Permission Marketing: The Type of Marketing Preferred by Consumers

 

Permission Marketing is interpreted as the option to the usual media to be published among users. Its respect for the user's authority makes this procedure more productive.

Advertising is a fundamental element of Digital Marketing. To maximize their reach, companies use invasive procedures. The classic thing is to find notices everywhere, which try to be seen, even if they have not been requested. But that is changing.

Permission Marketing is a market where customers have more and more authority, it is essential to study how to use this procedure. It reveals everything that is necessary for you to understand about Permission Marketing. With the special advice, you will have the possibility to use this strategy successfully in your digital campaigns.

WHAT IS PERMISSION MARKETING?

Instead of forcing individuals to see advertisements, Permission Marketing asks them for permission to communicate with them some advertising material. Thus, it is prevented from overloading potential users with unnecessary information. In addition, it is possible to reach the target audience with greater simplicity, that is, people with an interest in the subject.

It has nothing to do with a novel plan, but one that is gaining ground within Digital Marketing. It works in three scenarios and is in stark contrast to its counterpart, interruption marketing. Learn more about the concepts that make up this enormously successful advertising model in today's market.

TYPES OF PERMIT

Explicit permission: It is a direct approval given to individuals to send them information. It is the most relevant authorization that companies pursue, since it gives them greater independence to send content.

Implicit permission: it is an indirect grant that occurs when the person registers on an internet portal or fills out a form. It is the most common form of Permission Marketing, since it is more likely that the client will accept it.

Secondary permission: it is obtained through the purchase of directories or user portfolios. Although it belongs to this methodology, it is invasive for individuals and reports more modest results.

PERMISSION MARKETING VS. INTERRUPTION MARKETING

For many decades, Interruption Marketing was the primary dissemination technique for companies. But the market for the moment is not the same as before. Today, people are more aware of their rights as users. This increases the rejection they feel when they are forced to know a notice they have not requested.

Such repulsion is greater within Digital Marketing. No one feels good about being interrupted while watching something on YouTube by a video ad. For this reason, Permission Marketing, although it has a smaller scope, is better received by individuals.

WHAT CONSIDERATION DOES THIS KIND OF MARKETING HAVE?

Security is essential for the success of a business. Permission Marketing creates an effective relationship with potential users, since it respects their space. At the same time, it is more effective, since it helps to filter those individuals who have a real interest in the product or service.

In addition, it is a sustainable model, since it focuses more on pleasing the customer than on creating sales. This facilitates a long-term relationship, favors conversions and builds customer loyalty.

In addition, it gives rise to a more personalized advertisement, tailored to each user. Contact becomes more direct and important. Consequently, it is possible to attract buyers with greater effectiveness.

TIPS FOR EXPLOITING PERMISSION MARKETING

Understanding what Permission Marketing is about is not enough to take full advantage of it. You need to practice numerous fundamental tips so that your strategy has the expected success.

Produce quality content: the main means to gain importance in the market is the construction of content. Therefore, it invests heavily in the production of well-targeted articles.

Apply SEO well: optimize your visibility with positioning techniques. You can do it by inserting keywords or sponsored links. In this way your company will be among the first search results.

Prepare important materials: whether textual or audiovisual, keep in mind that the dissemination materials are of interest to the client. Protect the attractive appearance and make the information readable for someone.

Respect the independence of the user: consent is the basis of everything. If a client does not allow you or removes it after receiving it, allow their choice. Make him understand that he can unsubscribe whenever he wants.