Everything about Digital Marketing Discover what it is, what it is for and how to apply it in your company
The Internet has become a fundamental resource where companies have the possibility of solving all their claims in a few clicks. This is why the concepts of 'Digital Marketing' or 'Online Marketing' are receiving more consideration than ever. The basis of success in any business today, in the long and short term, is based on an acceptable strategy.
Through this group of techniques, advertising and marketing agencies manage to place brands in what is truly prominent with optimized digital campaigns. The mystery for your company to expand is not so secret; It is at your fingertips and all you have to do is read.
Learn everything about Digital Marketing and how it can improve the success of your business. You will see that continuing the advice that we are going to teach you here will be useful and will allow your business to succeed. Share this information with others so that more people can benefit from reading this article.
WHAT IS THE DIGITAL MARKETING?
Online or Digital Marketing is a group of tactics aimed at selling products or services through different networks. Due to the colossal heyday of electronic media, both in the business and campus context, the internet is the perfect tool to promote yourself. Nearly half of the world's population surfs the Internet every day and a quarter do so at all times.
Online Marketing exploits these social patterns to create digital campaigns that serve as a communication channel between companies and their potential users. This initiative is attributed to the economist Philip Kotler, the father of Marketing, who defines its creation as a development of supply and demand with a popular character. People seek to please desires or claims and companies propose resolutions through free negotiation of assets and benefits.
In essence, that is the "what" of Digital Marketing. But the "how" is a criterion that evolves very continuously. When the Online Marketing initiative emerged, the Web was very different from what we know today. In less than thirty years, the way we interact through electronic media has completely changed. And with the changes in the Internet, there have also been changes in the techniques that Digital Marketing exploits. In the beginning, it was unilateral and passive, it was limited to giving a message to the general public.
But today, Marketing 4.0 is more changing than ever. Use different sources and reach particular groups of people, with a level of personalization that continues to grow every day. This is why companies, academies, non-governmental organizations and other organizations have adjusted their marketing procedures to focus their efforts on the digital issue. Online Marketing is an important resource to overcome.
HOW DOES DIGITAL MARKETING WORK?
To achieve its purposes, Digital Marketing uses different elements that help to improve its performance against the web and individuals. In other words, it works on functionality to please those who surf the net and the algorithms that give visibility to each site. Thus, people have the possibility of finding results that fit what they want.
The Online Marketing that gives the best results is the personalized one, that is, the one that distributes the precise message to particular people at the right moment. For that, he uses a fictional profile that synthesizes the properties of the ideal client or Buyer Persona. This makes it easy to filter the individuals who interact with the digital operation and create Leads.
Leads are business opportunities, real potential users who feel called by what you offer. When a user is convinced by your promotions, a Transformation occurs, the purpose of all Digital Marketing mechanisms. And to improve that development, the digital operation focuses on a precise segment of the market.
This is how it is composed to get users, but it also uses another utility to reach the segment of its Buyer Personas, SEO. This is a group of techniques that improve the positioning of your Landing Page or web page in the list of search engine results.
Although it may sound like thousands of complicated concepts, they are the pillars of Digital Marketing agencies. After learning about them, it is much easier to cover the different Online Marketing tactics and choose the best one for your company or venture.
0 Comments