BTL marketing and communications
BTL marketing and communications BTL communication is the foundation on which advertising is built, ultimately making its impact on the target audience more…
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O2O Marketing a new way to promote
O2O Marketing a new way to promote The desire to know the answer to how marketing works from online to offline has led to the creation of the concept of o2…
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The tools of the marketing mix
The tools of the marketing mix In a previous article (The marketing mix main elements, models and tools) we were talking about each of the elements and tool…
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Functions and main elements of a brand
Functions and main elements of a brand Of course, any company wants to increase its sales and profits, so for them the approach to brand activity is purely …
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Marketing and video content creation
Marketing and video content creation Nowadays, the creation of video content is becoming a common procedure in marketing promotion. It is not surprising bec…
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Behavioral marketing, definition, strategy and tools
Behavioral marketing, definition, strategy and tools Behavioral marketing is based on the observation of the characteristic patterns of the individual consumer…
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Brand strategy development process
Brand strategy development process The process of creating a brand strategy is preceded by an enormous research work. Your task is to investigate from all an…
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