Automated marketing. Strategies to automate sales and customer acquisition

Automated marketing. Strategies to automate sales and customer acquisition

 

 

Do you want to learn how to do automatic Marketing, but you don't know how to do it? In that case, don't worry, as we will help you with that below. Discover everything about automatic Marketing so that you can use this strategy to increase your sales and attract many more customers.

WHAT IS AUTOMATED MARKETING AND HOW CAN IT GUIDE YOU TO CAPTURE USERS?

Automated marketing or Marketing Automation mentions the use of particular actions or utilities that accept the execution of similar actions with the acquisition of users efficiently and efficiently. At a general level, the purpose is the construction of an automated sales funnel that allows integrating the main steps of any marketing strategy or development:

Attraction of visits to the website

Lead achievement

Conversion to sales or user acquisition. And how can process automation guide you to increase sales?

Very simple. While on your website you have a recurring flow of traffic to your website, the marketing automation processes will be executed automatically.

Emails aimed at introducing you and your company

Welcome email sequences to capture users quickly

Sending documentation and valuables

Mails that contribute value and take care of influencing the choice of acquisition towards your company, Etc...

In B2B business models where decision-making is slow and can cost time, automated marketing can help to considerably shorten those decision-making times.

In online stores on the other hand, the automated sending of promotions, promotions and discounts in the first moments, “when you are hot”, helps to clearly increase user acquisition.

WHY WORK ON MARKETING AUTOMATION IN YOUR SALES PROCESSES?

There are many virtues of automated marketing, but let me show you the main ones. You have information at the same time of each stage of your sales funnel: how many visits, how many Leads, how many users...

You have information at the same time of all the open opportunities with potential users. You reduce the time dedicated to digital marketing tasks and fully optimize the sales and user acquisition processes.

You build effective medium-long term relationships with potential users on projects with long decision-making processes. You increase the ROI of your company and the effectiveness of your marketing actions Automation. You improve the customer experience and influence buying choices on autopilot.

HOW TO MAKE AN AUTOMATED SALES FUNNEL TO CARRY OUT CUSTOMER RECRUITMENT

First of all, I want to tell you what a sales funnel is and how it works, since it is the basis for understanding automated marketing. A sales funnel or sales funnel is the ideal representation of how someone enters your website as a visitor and leaves as a customer.

For that, you have to work a sequence of sales processes aimed at capturing users, which are divided primarily into 4. Attraction of visits. It is really difficult to find users if there are no visits to your website before.

You cannot work on visits, because you have no idea who they are, so what you have to do is convert them into Leads, that is, people who have an interest in what you offer. Lead Nurturing, a stage where the purpose is to qualify your entire database of Leads obtained in the previous stage, to see who can become a customer

In the transformation stage, you work exclusively to capture users, that is, investigate who is close to candy in the previous stage and offer them the final impulse to buy you. To create your automated sales funnel, I suggest you work on the following points.

1.- ESTABLISH YOUR BUYER PERSON

To start an automated marketing plan, it is essential that you identify your target audience very well, your Buyer persona. Not only with the typical demographic and sociological studies, it is also important that you know the consciousness scenarios of the people.

When you have it clear, move on to points like:

What do you really want or require?

What are their bad points or weaknesses?

How can you help him?

What is your average period of making the purchase choice? Etc…

2.- ATTRACT TRAFFIC PREPARED TO ACHIEVE CAPTURING CUSTOMERS

Once again I indicate that, if you do not have visits to your website, no marketing automation strategy is going to work for you, no matter how well carried out it is. The acquisition of traffic to your website is the part that will require the greatest investment, since you are not going to get it from one day to the next.