【Inbound Marketing】What is it and how to apply it?

【Inbound Marketing】What is it and how to apply it?

 

 

In the past, companies had to go after individuals to offer them their products. However, all that changed. In the era of Digital Marketing, triumph is achieved by those who manage to attract their customers organically. The strategy that best fulfills this purpose is Inbound Marketing.

Through a sequence of techniques, it is with the ability to seize new users and keep them in the medium term. Therefore, it was expected that millions of companies include it in their digital campaigns. Learn what Inbound Marketing is and how it works. Reveal what steps you have to offer when using this strategy. And learn about the most useful utilities to improve the application of this marketing methodology.

WHAT IS INBOUND MARKETING TALKING ABOUT?

Also popular as Attraction Marketing, it lies in producing valuable content for potential customers. Instead of interrupting their browsing, it lures them in by offering resolutions of interest to them. The purpose is not to sell them a product or service, but to gain their security, which will convert them into users.

Inbound Marketing is not made up of closing sales, but seeks to build relationships with individuals. Thus, it follows the loyalty of the clients and transforms them into promoters of the brand. In addition to having an important scope, it uses lower value materials than a classic operation.

This Marketing 4.0 strategy stands out for providing an open communication channel between the company and individuals. It is not invasive or annoying to people, but only appears when they search for the content. Therefore, it achieves a higher level of duty on the part of the users.

HOW TO CARRY OUT INBOUND MARKETING

Carrying out a digital Inbound Marketing operation requires 4 steps or stages: attraction, transformation, sale and enchantment. Each is critical to reaping the benefits of Attraction Marketing. It reveals how to practice each one.

Attraction: the essential thing is not to get several visitors, but to reach the right audience. That is why it is important to start the staging of Inbound Marketing with the construction of important content. Publish them in dissemination channels such as communities, blogs or websites. Add SEO techniques to achieve better positioning and attract your target audience.

Conversion: After creating readers or followers, build a relationship with them through persuasive content. Create a Landing Page, request contact information through forms and make calls to action. It integrates administration utilities to improve user acquisition.

Sale: the fundamental moment of development. That's why you have to try to adjust your elements to entice the user to become your client. We are talking about a special and complex job, for which automation utilities are needed. Thus, you will have the possibility of continuing to offer individualized treatment to each individual.

Enchantment: if you want to retain a customer, you have to continue offering post-sale service. This is essential for the person to decide to continue capitalizing on your brand. Maintains an active relationship through communities and emails. The purpose is to keep you satisfied. This way they will recommend your company to others.

TOOLS FOR INBOUND MARKETING

Attraction Marketing pays attention to several drivers to ensure success. To manage it most efficiently, it is a requirement to have the correct utilities. Know the main elements that can guide you to improve your digital campaigns.

FOR BLOGS

There are a wide variety of interfaces to manage business blogs, but the most complete of all is WordPress. It is open source, which provides room for many configurations, a huge gallery of themes, and a handy composition.

TO AUTOMATICALLY MAKE EMAILS

Managing a portfolio of users in a personalized way can be hard work. But with HubSpot, RD Station and Mailchimp you will have all the assistance that is required to do the development automatically.

FOR SEO

A special aspect of digital campaigns is SEO, since the visibility of your content depends on it. The suggestion is the SEMrush kit, which contains everything that is necessary for you. And to detect key expressions you can use Keyword Explorer, Keyword Planner or Keywordtool.io.

FOR METRICS EXAM

The check is essential to understand the development of your strategy at the same moment. The best medium that you can use is Google Analytics, as it is connected with the main search engine of the world. It's free, comprehensive, and operator-adjustable.