BTL marketing and communications
BTL marketing and communications BTL communication is the foundation on which advertising is built, ultimately making its impact on the target audience more…
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O2O Marketing a new way to promote
O2O Marketing a new way to promote The desire to know the answer to how marketing works from online to offline has led to the creation of the concept of o2…
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The tools of the marketing mix
The tools of the marketing mix In a previous article (The marketing mix main elements, models and tools) we were talking about each of the elements and tool…
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Functions and main elements of a brand
Functions and main elements of a brand Of course, any company wants to increase its sales and profits, so for them the approach to brand activity is purely …
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Marketing and video content creation
Marketing and video content creation Nowadays, the creation of video content is becoming a common procedure in marketing promotion. It is not surprising bec…
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Behavioral marketing, definition, strategy and tools
Behavioral marketing, definition, strategy and tools Behavioral marketing is based on the observation of the characteristic patterns of the individual consumer…
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Brand strategy development process
Brand strategy development process The process of creating a brand strategy is preceded by an enormous research work. Your task is to investigate from all an…
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Objectives and tasks of the marketing manager in a company
Objectives and tasks of the marketing manager in a company The main objective of having a marketing manager in a company is to create a sales system within…
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Main trends in marketing communications
Main trends in marketing communications Companies use a whole set of marketing communications to interact with consumers. Let's see the main ones. In a…
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Omnichannel or multichannel in digital marketing, what is the difference?
Omnichannel or multichannel in digital marketing, what is the difference? Detailed knowledge of the customer journey and the set of customer contacts opens u…
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5 types of Digital Marketing to boost your business
5 types of Digital Marketing to boost your business Digital Marketing is an invaluable utility to carry out the growth of your business. But like any instru…
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Everything about Digital Marketing Discover what it is, what it is for and how to apply it in your company
Everything about Digital Marketing Discover what it is, what it is for and how to apply it in your company The Internet has become a fundamental resource…
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What are the main benefits of applying Digital Marketing in your business?
What are the main benefits of applying Digital Marketing in your business? Understanding the main benefits of using Digital Marketing is essential, since the…
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Digital Marketing Strategy - Definitive
Digital Marketing Strategy - Definitive Do you want to use digital Marketing, but you have no idea how to carry it out? In that case, we invite you to read t…
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